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Event Report: Dragons Businessclub Beer Tasting Event at Jopen HaarlemBy: Jiaying Li Dragons Businessclub organised a special tasting event to highlight the historical beer brand Jopen at its brewery in Waarderpolder industrial park of Haarlem. Approximately 40 guests attended the event to learn from the brewery tour, enjoy authentic Jopen beers, and share insights on how to bring Dutch beer to China. Brewing Tradition of Haarlem and Reborn of Jopen A group of local beer lovers decided to reshape Jopen brand in 1994 to recover Haarlem’s brewing tradition. The proposal won the favour of city government, which allowed them to transform the historic Jacob’s church into a fully operational brewery, cafe and restaurant. 20 years later, Jopen opened a second brewery in Waarderpolder and owns a wide variety of craft beers with a unique story, original brewing process and often surprising ingredients. Jopen to Expand into the Chinese Market “China is a giant market for beer consumers, but not an easy one to enter. We are confident of the Jopen brand and quality, whilst we still need to consider the competition of Chinese local brands such as Qingdao, Snow and Yanjing,” said Erwin. The brewery tour, guided by Jopen staff, sparkled the night as guests witnessed how a bottle of Jopen beer was made through the brewing process. It includes eight steps, that is, gristing, mashing, lautering, boiling, cooling, fermentation, layering and racking. All guests were satisfied with the authentic beer tasting, insightful idea exchange of Sino-Dutch business and a delicious dinner buffet by the end of the night. Looking forward to the next Dragons Businessclub Christmas Charity Event on December 16th, 2016 when we are also celebrating our 10th anniversary! You can have a look at the photos of the event here, made by Yixiao Shi. Dit bericht is ook beschikbaar in: Engels Comments are closed. |
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