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Trade mission e-commerce 28 May – 6 June 2016





Trade mission e-commerce to Hangzhou, Shanghai, Shenzhen and Guangzhou 28 May – 6 June 2016
The 2016 China e-commerce market has become the largest in the world and is projected to total $1.6 trillion in approximately two years. It might seem that e-commerce is a cost-effective and easy entry to the Chinese market. However, as you might already learnt by now, there are many things to consider. In this trade mission we would like to support and collaboratively explore your (further) possibilities to integrate e-commerce in your online positioning to attract and connect with Chinese (business) customers.

We are proud to announce that we do this in partnership with the Netherlands Council for Trade promotion and CGCB International BV.

This is our focus:

Best practices and a Chinese perspective
During the trade mission you will visit several (Chinese) organizations that have in-depth knowledge about e-commerce e.g.: Alibaba, Shanghai Cross Border E‐Commerce Association, Guang Bai Group, and Hangzhou E‐Commerce Industrial Park. They will not only share their best practices with you, you will also have the opportunity to ask them your questions.

The Chinese customer as the world’s most prolific and demanding online shopper
Last year almost 419 million Chinese mainlanders made their purchases online. That is more than any other country in the world. The Chinese e-commerce is mobile driven. This means that every marketing effort to target the Chinese customers need to be designed with the mobile in mind. Chinese customers are demanding and digitally savvy. The past has shown that it is important to put strategies in place to, for instance, prevent your company from being scrutinized and criticized on the web.

A holistic approach to the Chinese e-commerce landscape
China has an all-in e-commerce business model. Alibaba covers the entire chain: web presence, checkout, processing, fulfillment, logistics and returns. For successful e-commerce it is also important to connect the dots with your offline and other online marketing strategies. E-commerce is definitely not a shortcut to avoid huge retail investments. If Chinese customers aren’t familiar with your brand and can’t verify your brand, or distill trust, there is a good chance that they ignore your online presence. With this in mind, we will explore how you can (further) integrate e-commerce in your existing marketing strategy and tackle your questions as much as possible.

Meet potential Chinese business partners and Chinese government officials
During the trade mission there are different matchmaking events that provide you with the opportunity to meet possible Chinese business partners and Chinese government officials.

Participation fee:
For members of the Dragons Businessclub:     € 2,150.00* (excl. VAT) per person
For non-members:                                             € 2,450.00* (excl. VAT) per person
* Companies that are not yet doing business in China, can apply for a subsidy of € 1,500.00.

The fee includes:
Translation of key information of selected companies/projects, mission booklet, matchmaking services, local transportation, organization costs, the catering and venue costs during all matchmaking events and one dinner.
* Excluded costs are: costs for travel (i.e. airfare, train tickets), hotel accommodation, meals, entry visa and any other personal expenses and personal interpreters.

To attend this trade mission you have to register online in advance before 23 May 2016 via this link or website: Dragons Businessclub will follow up with your registration. 

Information event:
Dragons Businessclub will organize a pre-departure information event.
Please find the concept program: Preliminary-Mission-Ecommerce-Program-v0.3.

Contact details:
Feel free to contact us for more information:
Ms Yuyo Tsen +31(0) 6888 00177 or e-mail:

We are looking forward to welcome you on the 28th of May in China!

With kind regards,

Dragons Businessclub

Dit bericht is ook beschikbaar in: Engels

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