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Social media: Key to success in doing business in China?

Foto Dragons Cafe 5 nov 2014

Dragons Businessclub organized a dynamic Dragons Cafe event at the floating Chinese restaurant Sea Palace in Amsterdam. Many participants attended the event on the 5th of November 2014. Mr. Atom Zhou, chairman of the Dragons Businessclub started to present a few new board members: Ms. Uling Hu (events), Ms. Nga Yau Wong (editorial), Mr. Igor Nuijten (secretary), Ms. Jessie Mo (finance) and May Wu (PR & volunteers), strengthing the volunteer network of Dragons Businessclub. View the pictures here.

The Dragons Cafe continued with two presentations from Mr. Jacco Bouw, Ceo of Webpower, Mr, Ming Luo, founder and managing partner of GogoDutch. Mr. Bouw elaborated on interesting opportunities in China concerning the channel shift of marketing instruments towards social media. Mr. Luo highlighted the massive impact of social media, in terms of exposure, revenues and brand value.

Mr. Marc de Roo, Ceo and brand strategy director of Link Design and Mr. Hong Tong Wu, founder of the Chinese Radio & Television in the Netherlands and specialist on extreme events, joined the presenters for a lively panel discussion. Have you heard of Alibaba, O2O (Online to Offline), Weibo, B2C, ‘screen pollution’, WeChat, O2M (One to Many), T-mall, ‘phone as an organ’, Taobao, B2B, ‘daily exposure of 3000+ social media messages’, storytelling to make it ‘sticky’, aka ‘stick to your mind’. It was inspiring and unforgettable. The plenary session proceeded with interesting discussions and networking accompanied by good Chinese food.

The growth of online platforms and the increasing use of social media provide tremendous business opportunities in China with one language and one large market. Don’t be overwhelmed by social media, because a good product or interesting activity is still the base for the usage of marketing instruments as social media. ‘Small minds are concerned with the extraordinary, great minds with the ordinary.’ by Blaise Pascal.

Do you want to get inspired? Dragons Businessclub invites you to the exclusive Christmas Charity Event on December 12, 2014 held at the Schielandshuis, an unique landmark in Rotterdam. More information will soon be available on this website.

By Wanny Chan

Dit bericht is ook beschikbaar in: Engels

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